Friday, January 15, 2010

See You at Affiliate Summit West

News of Note

See You at Affiliate Summit West
Affiliate Summit is the premier affiliate marketing conference in the U.S. Affiliate Summit West 2010 is going to be held January 17-19 in Las Vegas.

Attending Affiliate Summit is a great way to learn the best strategies and techniques in affiliate marketing and to meet and network with other top vendors and affiliates. ClickBank will be sponsoring, attending, presenting, and exhibiting at this year's event.

Come see us at Table 3 at Meet Market 1 on Sunday, January 17 between 12:00 noon and 6:00 p.m. We will also have a booth on the show floor - number 113 - be sure to stop by!

In addition, ClickBank's own Dush Ramachandran, vice president of sales and business development, will speak about "CPA Affiliate Marketing Opportunities in Europe." Make sure not to miss it, as now is the time to expand your reach into new global markets, which have huge demand and less competition!

New How-To Videos Released in 3 Languages
We recently introduced instructional videos in German, French, and Spanish to show vendors and affiliates how to get started with ClickBank.

These videos were produced by ClickBank client Blueprint Information Products.

The new how-to videos are part of our efforts to continue our global expansion.


Expert Article

5 Killer SEO Tips to Get Backlinks
By Steven Clayton


Anyone who pays attention to SEO techniques knows that getting high quality, "do follow," and diverse backlinks is the key to search engine optimization. The challenge, of course, is where to find places to get powerful backlinks.

Most people build their link building strategies around blog and forum postings. This makes sense and is certainly part of our plans as well. However, it stands to reason that Google also knows that most marketers who are using SEO tactics to rank their sites are doing this, and it makes sense that they will be looking for a much more diverse backlink pattern to award the highest rankings to.

With that in mind, I'm going to share the top 5 non-forum/blog backlink sources.

Squidoo Lists
Squidoo.com is a great place to get links back to your site. Type the following into a Google search:

"add+to+this+list"+site:squidoo.com

You will be presented with a huge list of Squidoo lenses where you can add your site, with custom anchor text. Many of these have very high PageRank as well!

For extra credit, append +"keyword phrase" onto the end of this query, and you can target your links for relevance. For example, if you were trying to rank a fitness site you could type:
"add+to+this+list"+"fitness"+site:squidoo.com

Web 2.0 Profiles
Many Web 2.0 sites that allow you to create profiles and interact with others provide high PageRank, "do follow" links to the web site listed in your profile. Some examples include www.linkedin.com, www.twibs.com, and www.zoominfo.com.

When creating profiles on these sites (which you could do for every niche you're in) you're able to list your web site, which becomes a high quality backlink to your site.

Article Marketing for Links
Most marketers are familiar with writing articles to get traffic, but we write most of our articles for backlinks. If you've put a link to your site within the article (and let's certainly hope you're doing that!), every article that gets posted becomes a backlink (or even 2 or 3). The more articles that get posted, the more links you can build.

To get started, you simply have to write the article and submit it to a few article directories. I recommend: www.Ezinearticles.com, www.goarticles.com, and www.articledashboard.com.

Steven Clayton and his partner Tim Godfrey are the creators of several Internet Marketing information products, including Commission Blueprint 2.0. You can get more advice and information on their blog.

This article originally appeared on the ClickBank Blog and was edited for this newsletter.


Marketing Corner


New Ad Space Available for Vendors

Are you a vendor who wants to attract more affiliates? One of the most effective ways to immediately get your product in front of affiliates is to place an advertisement in ClickBank's Marketplace.

The ClickBank Marketplace consists of category and subcategory pages that help affiliates find the kinds of products they'd like to promote. Our recent expansion of new categories and subcategories means there is more targeted space available than ever before.

Each category and subcategory page has eight ad spaces that can be used by vendors to highlight the benefits of promoting their products.

Marketplace advertising can do a lot for both new and experienced vendors. In fact, many of our top vendors have been advertising on multiple pages within the Marketplace for several years.

If you're interested in advertising with ClickBank, visit the Marketplace, browse through our various categories and subcategories, and choose one or more pages where your ad would best fit.

Once you know where you would like to place an ad, click here to be added to our waiting list. If a spot is available in your selected category / subcategory, we will contact you promptly.

Tech Corner

New and Improved Marketplace
ClickBank has launched our new and improved Marketplace! The primary goal of the new Marketplace is to make it easier for affiliates to find products to promote.

The Marketplace listings are organized into new categories and subcategories. Because the new categories are more specific and descriptive they improve the browsing experience for our affiliates.

Now you can more easily find interesting and relevant products to promote. The entire list of new categories and subcategories is available in the ClickBank Help Center.

This is great news for our vendors, too, because making it easier for affiliates to find and promote good products increases the likelihood of sales. In addition, more categories mean more opportunities to be at the top of the Marketplace category and subcategory rankings.

Remember, if you are a vendor, you can view your Marketplace category and subcategory under Marketplace Information in the My Site section of the Account Settings tab. If you do not agree with your categorization you can request a change on the My Site page.

Enhanced Search
We recently improved our Marketplace search to make it easier for affiliates to locate relevant products to promote.

This robust search functionality even takes the vendor's HopLink Target URL into account when producing results!

Integrated Sales Reporting Updates
Based on your feedback, we have enhanced Integrated Sales Reporting to allow you to better control where the Google AdWords script is served.

For example, if you only want the Google AdWords "purchase" script served from the ClickBank Order Confirmation page that is now possible. This feature is intended for clients who do not need advanced conversion tracking that uses both "pageview" and "purchase" scripts.

Additionally, we've added a Microsoft AdCenter script to allow you to track your Microsoft ad campaigns.


Feedback Loop

What do you think about the ClickBank Newsletter? What would you like to see covered in future issues?

Email general feedback or story ideas to: www.germannefy.blogspot.com



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